Purposefully practice hustle and innovation to begin, build and broaden your life and business.
Brett Payne is an American businessman and entrepreneur who is best known for creating Contender Esports, a video game center franchise with locations found throughout the world. He also worked in
the franchise for Classic Rock Coffee and expanding the growth of that brand to such places as Pakistan, Nigeria, UAE, Jordan and many others outside of the US.
Prior to his work in business, Brett spent 25 years in non-profits and lived 7 of those
in the Ukraine building 26 university campuses.
Brett C. Payne is a multi-company founder, AI strategist, and global franchise builder. As the architect behind Contender Esports, 10X Enterprises, Unveiled Partners, and Legacy Lab, Brett helps entrepreneurs scale, automate, and create generational impact through business, content, and AI-driven systems.
MOST RECENT VIDEOS
Ventures & Projects
10X Enterprises
Startup growth consulting, operations systems, and AI-powered business automation. Projects include Method Inspections, ClearPath Window Cleaning, and strategic scaling for emerging founders.
Unveiled Partners
A transparent, in-house-style marketing agency offering lifecycle marketing, Google Ads, and AI tools. Positioned as an “Embedded Growth Partner™” for service businesses and franchises.
The Growth Code Events
Live city-based events teaching small business owners how to scale with systems, SOPs, and automation. Brett speaks and consults on-site with growth frameworks.
Legacy Lab
A spoken-word video series sharing lessons in fatherhood, leadership, and resilience. Available on YouTube under @brettcpayne.
Co-Brain
A dual GPT-powered system designed for teams and customers. Includes a client-facing AI assistant and an internal team portal. Used in consulting and licensed directly.
AI Advantage (via NextFran)
A franchise automation platform offering AI integrations, sales enablement, and growth tracking. Supports franchisors in scaling without adding headcount.
Contender Esports & Gaming Zones
A global franchise network and vending-based gaming model for passive income. Brett previously led the U.S. expansion and now licenses tech and area developer kits.
Aspire Incubator (Coming Soon)
A business incubator for high schoolers learning entrepreneurship, AI, and systems. Students take roles in real companies with scholarship opportunities.
Empowering businesses with innovative solutions, we are committed to providing seamless support and fostering growth. Connect with us for a brighter, smarter future!
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